{"id":343,"date":"2025-10-04T17:00:24","date_gmt":"2025-10-04T15:00:24","guid":{"rendered":"https:\/\/webmaremma.com\/?page_id=343"},"modified":"2025-10-28T10:55:08","modified_gmt":"2025-10-28T09:55:08","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/webmaremma.com\/en\/digital-marketing\/google-ads\/","title":{"rendered":"Google ads"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"343\" class=\"elementor elementor-343\" data-elementor-post-type=\"page\">\n\t\t\t\t<main class=\"elementor-element elementor-element-9d032fa e-con-full e-flex e-con e-parent\" data-id=\"9d032fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b3ad859 e-flex e-con-boxed e-con e-child\" data-id=\"b3ad859\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8950f7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b8950f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Keyword Advertising, or <strong>Pay Per Click (PPC)<\/strong>is an effective method to reach your target audience. <strong>Web Maremma<\/strong> offers services of <strong>Keyword Advertising<\/strong>using tools such as <strong>Google AdWords<\/strong> to create targeted advertising campaigns that lead to greater engagement and conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1160ad6 e-flex e-con-boxed e-con e-child\" data-id=\"1160ad6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99aabc5 elementor-widget__width-inherit elementor-widget elementor-widget-shortcode\" data-id=\"99aabc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id=\"astra-portfolio\" class=\"astra-portfolio-wrap astra-portfolio-style-1 astra-portfolio-show-on-scroll\"\n\tdata-other-categories=\"\"\n\tdata-categories=\"27\"\n\tdata-tags=\"\"\n>\n\t\t<div class=\"astra-portfolio-filters\">\n\n\t\t<!-- All Filters -->\n\t\t<div class=\"filters-wrap\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"astra-portfolio-categories-wrap\"><\/div>\n\t\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n\t\n\t<!-- All Astra Portfolio -->\n\t<div class=\"astra-portfolio-shortcode-wrap astra-portfolio-grid astra-portfolio astra-portfolio-row\"><\/div><!-- .astra-portfolio -->\n\n<\/div><!-- .astra-portfolio. -->\n\n\t\t\t<script type=\"text\/template\" id=\"tmpl-astra-portfolio-responsive-view\">\n\t\t\t\t<span class=\"responsive-view\">\n\t<span class=\"actions\">\n\t\t<a class=\"desktop\" href=\"#\"><span data-view=\"desktop \" class=\"active dashicons dashicons-desktop\"><\/span><\/a>\n\t\t<a class=\"tablet\" href=\"#\"><span data-view=\"tablet\" class=\"dashicons dashicons-tablet\"><\/span><\/a>\n\t\t<a class=\"mobile\" href=\"#\"><span data-view=\"mobile\" class=\"dashicons dashicons-smartphone\"><\/span><\/a>\n\t<\/span>\n<\/span>\n\t\t\t<\/script>\n\n\t\t\t\t\t\t<script type=\"text\/template\" id=\"tmpl-astra-portfolio-filters\">\n\n\t\t\t\t<# if ( data ) { #>\n\n\t<ul class=\"{{ data.args.wrapper_class }} {{ data.args.class }}\">\n\n\t\t<# if ( data.args.show_all ) { #>\n\t\t\t<li>\n\t\t\t\t<a href=\"#\" data-group=\"all\">\n\t\t\t\t\tAll\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t<# } #>\n\n\t\t<# for ( key in data.items ) { #>\n\n\t\t\t<# if ( data.items[ key ].count ) { #>\n\n\t\t\t\t<li>\n\t\t\t\t\t<a href=\"#\" data-group='{{ data.items[ key ].id }}' class=\"{{ data.items[ key ].name }}\">\n\t\t\t\t\t\t{{{ data.items[ key ].name }}}\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\n\t\t\t<# } #>\n\n\t\t<# } #>\n\n\t<\/ul>\n<# } #>\n\n\t\t\t<\/script>\n\n\t\t\t\t\t\t<script type=\"text\/template\" id=\"tmpl-astra-portfolio-no-items-found\">\n\n\t\t\t\t<div class=\"astra-portfolio-not-found\">\n\t<p>\n\t\tNo items found.<br\/>\n\t<\/p>\n<\/div>\n\n\t\t\t<\/script>\n\n\t\t\t\t\t\t<script type=\"text\/template\" id=\"tmpl-astra-portfolio-list\">\n\n\t\t\t\t<# if ( data.items.length ) { #>\n\t<# for ( key in data.items ) {\n\n\t\tvar item_classes = '';\n\t\tif( 1 == data.items[ key ]['astra-site-open-in-new-tab'] )\n\t\t{\n\t\t\titem_classes = ' open-in-new-tab ';\n\t\t}\n\n\t\tvar open_in = data.items[ key ]['astra-site-open-portfolio-in'] || '';\n\n\t\titem_classes += ' ' + open_in + ' ';\n\t\tvar style = 'style-1';\n\t\tvar speed = '3';\n\t\t#>\n\n\t\t<div class=\"site-single {{ item_classes }} astra-portfolio-col-md-4 {{ data.items[ key ]['portfolio-type'] }}\" data-slug=\"{{ data.items[ key ]['slug'] }}\" data-id=\"{{data.items[ key ]['id']}}\" data-portfolio-type=\"{{data.items[ key ]['portfolio-type']}}\">\n\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t<#\n\t\t\t\tvar css = '';\n\t\t\t\tif( 'style-1' == style && '' !== data.items[ key ]['thumbnail-image-url'] ) {\n\t\t\t\t\tcss = \"background-image:url('\"+data.items[ key ]['thumbnail-image-url']+\"'); \";\n\t\t\t\t\tif( '' !== speed ) {\n\t\t\t\t\t\tcss += \"transition: all ease-in-out \" + speed + \"s;\";\n\t\t\t\t\t}\n\t\t\t\t}\n\n\t\t\t\tvar type = data.items[ key ]['portfolio-type'] || '';\n\n\t\t\t\tswitch( type ) {\n\t\t\t\t\tcase 'page': \n\t\t\t\t\t\t\t\t\tvar permalink = data.items[ key ]['link'] || '';\n\t\t\t\t\t\t\t\t\tvar target = '_blank';\n\t\t\t\t\t\t\t\t\tif( 'same-tab' == open_in )\n\t\t\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t\t\t\ttarget = '_self';\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\tif( 'iframe' == open_in )\n\t\t\t\t\t\t\t\t\t{ #>\n\t\t\t\t\t\t\t\t\t\t<span class=\"site-preview\" data-href=\"{{ permalink }}TB_iframe=true&width=600&height=550\" data-title=\"{{ data.items[ key ].title.rendered }}\" style=\"{{css}}\">\n\t\t\t\t\t\t\t\t\t<# } else { #>\n\t\t\t\t\t\t\t\t\t\t<a target=\"{{ target }}\" class=\"site-preview\" title=\"{{ data.items[ key ].title.rendered }}\" href=\"{{{permalink}}}\" data-elementor-open-lightbox=\"no\" style=\"{{css}}\">\n\t\t\t\t\t\t\t\t\t<# } #>\n\t\t\t\t\t\t\t\t\t\t<# if( 'style-1' !== style && '' !== data.items[ key ]['thumbnail-image-url'] ) { #>\n\t\t\t\t\t\t\t\t\t\t\t<img class=\"lazy\" data-src=\"{{ data.items[ key ]['thumbnail-image-url'] }}\" alt=\"{{ data.items[ key ]['thumbnail-image-meta']['alt'] }}\" title=\"{{ data.items[ key ]['thumbnail-image-meta']['title'] }}\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"{{ data.items[ key ]['thumbnail-image-url'] }}\" alt=\"{{ data.items[ key ]['thumbnail-image-meta']['alt'] }}\" title=\"{{ data.items[ key ]['thumbnail-image-meta']['title'] }}\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/noscript>\n\t\t\t\t\t\t\t\t\t\t<# } #>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"view-demo-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"view-demo\"> Quick View <\/span>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<# if( 'iframe' == open_in )\n\t\t\t\t\t\t\t\t\t{ #>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<# } else { #>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<# }\n\t\t\t\t\t\tbreak;\n\t\t\t\t\tcase 'video': \n\t\t\t\t\t\t\t\t\tvar video_url = data.items[ key ]['portfolio-video-url'] || '';\n\t\t\t\t\t\t\t\t\t#>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"site-preview\" title=\"{{ data.items[ key ].title.rendered }}\" href=\"{{{video_url}}}\" data-elementor-open-lightbox=\"no\" style=\"{{css}}\">\n\t\t\t\t\t\t\t\t\t\t<# if( 'style-1' !== style && '' !== data.items[ key ]['thumbnail-image-url'] ) { #>\n\t\t\t\t\t\t\t\t\t\t\t<img class=\"lazy\" data-src=\"{{ data.items[ key ]['thumbnail-image-url'] }}\" alt=\"{{ data.items[ key ]['thumbnail-image-meta']['alt'] }}\" title=\"{{ data.items[ key ]['thumbnail-image-meta']['title'] }}\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"{{ data.items[ key ]['thumbnail-image-url'] }}\" alt=\"{{ data.items[ key ]['thumbnail-image-meta']['alt'] }}\" title=\"{{ data.items[ key ]['thumbnail-image-meta']['title'] }}\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/noscript>\n\t\t\t\t\t\t\t\t\t\t<# } #>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"view-demo-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"view-demo\"> Quick View <\/span>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<#\n\t\t\t\t\t\tbreak;\n\t\t\t\t\tcase 'image': \n\t\t\t\t\t\t\t\t\tvar image_url = data.items[ key ]['lightbox-image-url'] || '';\n\t\t\t\t\t\t\t\t\tif( '' === image_url ) {\n\t\t\t\t\t\t\t\t\t\timage_url = data.items[ key ]['thumbnail-image-url'] || '';\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t#>\n\t\t\t\t\t\t\t\t\t<a class=\"site-preview\" title=\"{{ data.items[ key ].title.rendered }}\" href=\"{{{image_url}}}\" data-elementor-open-lightbox=\"no\" style=\"{{css}}\">\n\t\t\t\t\t\t\t\t\t\t<# if( 'style-1' !== style && '' !== data.items[ key ]['thumbnail-image-url'] ) { #>\n\t\t\t\t\t\t\t\t\t\t\t<img class=\"lazy\" data-src=\"{{ data.items[ key ]['thumbnail-image-url'] }}\" alt=\"{{ data.items[ key ]['thumbnail-image-meta']['alt'] }}\" title=\"{{ data.items[ key ]['thumbnail-image-meta']['title'] }}\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"{{ data.items[ key ]['thumbnail-image-url'] }}\" alt=\"{{ data.items[ key ]['thumbnail-image-meta']['alt'] }}\" title=\"{{ data.items[ key ]['thumbnail-image-meta']['title'] }}\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/noscript>\n\t\t\t\t\t\t\t\t\t\t<# } #>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"view-demo-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"view-demo\"> Quick View <\/span>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<#\n\t\t\t\t\t\tbreak;\n\n\t\t\t\t\tcase 'iframe': \n\t\t\t\t\tdefault:\n\n\t\t\t\t\t\t\t\t\tif( 1 == data.items[ key ]['astra-site-open-in-new-tab'] ) { #>\n\t\t\t\t\t\t\t\t\t\t<a class=\"site-preview\" href=\"{{ data.items[ key ]['astra-site-url'] }}\" target=\"_blank\" data-title=\"{{ data.items[ key ].title.rendered }}\" data-elementor-open-lightbox=\"no\" style=\"{{css}}\" aria-label=\"Visit {{ data.items[key].title.rendered }} website\">\n\t\t\t\t\t\t\t\t\t<# } else { #>\n\t\t\t\t\t\t\t\t\t\t<span class=\"site-preview\" data-href=\"{{ data.items[ key ]['astra-site-url'] }}TB_iframe=true&width=600&height=550\" data-title=\"{{ data.items[ key ].title.rendered }}\" style=\"{{css}}\" aria-label=\"Visit {{ data.items[key].title.rendered }} website\">\n\t\t\t\t\t\t\t\t\t<# } #>\n\t\t\t\t\t\t\t\t\t\t<# if( 'style-1' !== style && '' !== data.items[ key ]['thumbnail-image-url'] ) { #>\n\t\t\t\t\t\t\t\t\t\t\t<img class=\"lazy\" data-src=\"{{ data.items[ key ]['thumbnail-image-url'] }}\" alt=\"{{ data.items[ key ]['thumbnail-image-meta']['alt'] }}\" title=\"{{ data.items[ key ]['thumbnail-image-meta']['title'] }}\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"{{ data.items[ key ]['thumbnail-image-url'] }}\" alt=\"{{ data.items[ key ]['thumbnail-image-meta']['alt'] }}\" title=\"{{ data.items[ key ]['thumbnail-image-meta']['title'] }}\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/noscript>\n\t\t\t\t\t\t\t\t\t\t<# } #>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"view-demo-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"view-demo\"> Quick View <\/span>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<# if( 1 == data.items[ key ]['astra-site-open-in-new-tab'] ) { #>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<# } else { #>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<# }\n\t\t\t\t\t\tbreak;\n\t\t\t\t}\n\t\t\t\t#>\n\t\t\t\t\t\t\t\t\t<div class=\"template-meta\">\n\t\t\t\t\t\t<div class=\"item-title\">\n\t\t\t\t\t\t\t{{{ data.items[ key ].title.rendered }}}\n\t\t\t\t\t\t\t<# if ( data.items[ key ]['astra-site-type'] ) { #>\n\t\t\t\t\t\t\t\t<span class=\"site-type {{data.items[ key ]['astra-site-type']}}\">{{data.items[ key ]['astra-site-type']}}<\/span>\n\t\t\t\t\t\t\t<# } #>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<# } #>\n<# } else { #>\n\t<div class=\"astra-portfolio-not-found\">\n\t\t<p>\n\t\t\tNo items found.<br\/>\n\t\t<\/p>\n\t<\/div>\n<# } #>\n\n\t\t\t<\/script>\n\t\t\t\n<script type=\"text\/template\" id=\"tmpl-astra-portfolio-load-more-sites\">\n\t<button class=\"astra-portfolio-load-more-sites\">Load More<\/button>\n<\/script>\n\n<script type=\"text\/template\" id=\"tmpl-astra-portfolio-spinner\">\n\t<span class=\"spinner is-active\"><\/span>\n<\/script>\n\n<script type=\"text\/template\" id=\"tmpl-astra-portfolio-not-found\">\n\t<span class=\"astra-portfolio-not-found\">\n\t\t<p>\n\t\t\tNo items found.<br\/>\n\t\t<\/p>\n\t<\/span>\n<\/script>\n\n<script type=\"text\/template\" id=\"tmpl-astra-portfolio-no-more-demos\">\n\t<span class=\"no-more-demos\">\n\t\t\t<\/span>\n<\/script>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/main>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Keyword Advertising, or Pay Per Click (PPC), is an effective method to reach your target audience. Web Maremma offers Keyword Advertising services, using tools such as Google AdWords to create targeted advertising campaigns that lead to increased engagement and conversions.<\/p>","protected":false},"author":1,"featured_media":0,"parent":63,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-343","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/webmaremma.com\/en\/wp-json\/wp\/v2\/pages\/343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webmaremma.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/webmaremma.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/webmaremma.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webmaremma.com\/en\/wp-json\/wp\/v2\/comments?post=343"}],"version-history":[{"count":16,"href":"https:\/\/webmaremma.com\/en\/wp-json\/wp\/v2\/pages\/343\/revisions"}],"predecessor-version":[{"id":1304,"href":"https:\/\/webmaremma.com\/en\/wp-json\/wp\/v2\/pages\/343\/revisions\/1304"}],"up":[{"embeddable":true,"href":"https:\/\/webmaremma.com\/en\/wp-json\/wp\/v2\/pages\/63"}],"wp:attachment":[{"href":"https:\/\/webmaremma.com\/en\/wp-json\/wp\/v2\/media?parent=343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}